Yes, blogging really can make a difference in your missions work. Yes, a blog will make it easier to receive donations … especially in an increasingly digital world. Yes, blogging can raise awareness for your cause. But here’s one other reason why missionaries should blog:
Life is full of transitions. But when missionaries transition, they often have “nothing” to take with them into the next season. No assets. No connections. No way to catalog their accomplishments, showcase their expertise, or just stay connected with people.
It’s different than a pastor or other ministry leader, who sees his or her church community each week. These folks don’t deal with “out of sight, out of mind.”
Missionaries do just as much as these leaders, maybe even more. They’ve preached hundreds of sermons … but have no record of them for others to hear. They’ve prayed for people, led them to Christ, fed the hungry, clothed the poor … but have no way to show others or even share what God has done through them. They’ve learned valuable leadership and ministry lessons that can equip the Church … and have no way to refer others to their content.
All this can be solved with just a simple blog.
Scenario 1: Let’s say you don’t intend on leaving the field. But what if you need to lock-in a few preaching engagements at churches to (let’s be honest) raise support?
Take it from someone who has been on the inside: churches are very picky with who they put behind the pulpit. They want to know what you’re going to say, how you’re going to say it, and whether it will be a good “fit” for the congregation. Not every church will be like this … maybe you have great rapport with your home church or others in your network.
But if you’re trying to expand your network, or your church has started decking out the sanctuary with lights and cameras since you left, they will be very wary of who occupies the pulpit. If you have a blog that contains your content, a church can make a more informed decision.
Scenario 2: Let’s say you want to speak about missions at a leadership conference. You KNOW you have great insights to share … but you have no way for the conference coordinators to see your stuff. Know what they’ll do? Pick someone else they’re familiar with. That’s why the same speakers preach at the same conferences every year. I’ve seen it happen more times than I can count.
Scenario 3: Let’s say you eventually end up leaving the field and are seek a ministry position. You have a written resume and some references, but there’s no way for that organization to know who you really are, let alone how you preach, lead teams, and so forth. How can you establish your ministry skill and credibility?
A simple blog.
I’m not encouraging you to blog so you can boast in all you’ve done. If you know me in real life, you know I hate talking up my own ministry. But what I am saying is this: a blog allows you to build documented credibility. That kind of credibility is something you’ll need both now and for the future.
- Get my free Do-It-Yourself Blog Guide on my marketing blog, mikekim.tv. It contains everything you need to launch a blog.
- Check out Caleb Suko’s blog … he is a missionary in Ukraine that is effectively using his blog to stay in touch with and grow his support base.